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Showing posts with the label customer retention

Traditional vs Modern lucky draw: A brief comparison

How do businesses have their lucky draws being held before the rise of digital era? In the early days, almost all the businesses carried out their lucky draws using bits of rough resources. It’s even not surprising to us that some convenient stores are still using paper-and-box style to conduct their lucky draw contests. However, to promote services abroad to a higher efficiency, we recommend using a new modern approach in the welcoming of digital era. This article hopes to bring out its benefits by comparing the two. 1. Traditional lucky draw uses more resources Traditional lucky draws usually involve physical involvement from the participants, in which they bury their hands in a sea of lucky draw lots inside a ‘Mystery Box’. This is rather exciting, but it eats up a lot of resources from the organizer’s party. Tons of papers, cardboards, boxes…… whatever you can think of, it’s a potential waste of materials. Plus, it’s rather a one-time usage. You do not know when is the next...

Does your business really need an APP?

Many business today wish to have good marketing tools to grow their business, notably in terms of maintaining their customers flow and loyalty. In order to achieve such success in customer retention over the long run, some small businesses tend to join other membership systems, which is predominantly representative by membership loyalty apps. If you do not know what they are, these are apps that claimed to be helpful in connecting customers to established and small businesses abroad. On the surface, these apps may sound promising to every business, especially to those who might find advertising difficult. However, those systems have some indirect flaws that create a lot of problems. Issue 1: Brand for others; Database for others One controversial issue when you decide to attach your business to a third-party membership loyalty app that we are well-aware of, is that your brand and database are made available for the host. Despite having your customers to revisit and repeat their...