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Data collection made easy

In early days, we have several ways to collect our customers data such as paper-and-pen, Excel spreadsheets, and Google Forms which still remain popular among the people. Either we ask our customers to do the data entry themselves, or admin to do the data entry manually. This requires a lot of manpower, and it is slow and time consuming. In Autobot, we offer various ways to make your data collection much efficient and practical. From their participation in lucky draws With our unique QR code and the winning prize of your choice, you can obtain your customers’ contact details and names through their participation, and begin building your customer database through transaction history. This method is convenient as you can automatically acquire your customer’s data without having to infringe their personal data. It is a way to rationalize data collection when they have something to gain from it. From event attendance and campaigns If you’re using a traditional approach to manage...

New Customers vs Returning Customers

Many businesses do not know about their customer base, they will just keep on relying on new marketing tools to attract new customers. This may sound odd, but my belief and emphasis have always been on understanding my customer base so that I will be able to grow and retain them. The idea behind this is that, getting new customers is difficult, so it’s important to retain the ones I have, establishing a relationship with them while I continually look for new potential customers. Let me share with you why you should get started to work on your customer base too! Profitability of existing customers The process usually begins with knowing who your customers are, which eventually helps to improve their customer satisfaction, and in turn your products are being sold more to your existing customers. Statistics have even shown that the probability of selling to an existing customer is 60%, which is much higher than to a new customer reported at 5%! Note that this profitability is not ...

How does Autobot help F&B?

Challenges are rising over the food and beverages industries, where business owners find it hard in balancing between sustaining the supply chain and pleasing the customers at the same time. More problems are constantly being added to the list due to the proliferation of this type of industry. Today we are going to take a look at a few major problems that F&B business owners face. Problem: The public are not aware of newly-launched products F&B industry is closely associated with constant product innovation, such as the ways to stir up new ideas to make new mouth-watering food and how to widely promote them so that people will be aware of them and get attracted to dine-in. Many business owners tend to put up attractive posters within their stores and via social media, but are they really effective? Solution: Promoting it in a modern way such as through your store’s official Facebook page is effective. To add as a bonus, you may want to consider Autobot to help you store ...

How does Autobot help retail businesses?

Retail industry has been experiencing a steady growth in the recent years. At the same time, retain businesses still face a few challenges that hinder business owners to keep up their pace. This article will help you understand a few common problems that retail business owners would acknowledge in today’s market. Problem: High employee turnover In USA, 83% of retail owners find that their staff are feeling “boring and mundane” when dealing with their routine work. This shows that retail work is at risk of work engagement crisis, and it is responsible for the exaggerating turnover rate. Seeing that the work environment has little talent growth opportunity, employees usually choose to quit. Solution: Try to up the game and create fun aspects at work. Some employees also find training modules interesting. Apart from that, Autobot also creates new work opportunity for your employees in automating your business which abandoned the boring repetitive work such as key-in by manual. Pro...

Traditional vs Modern lucky draw: A brief comparison

How do businesses have their lucky draws being held before the rise of digital era? In the early days, almost all the businesses carried out their lucky draws using bits of rough resources. It’s even not surprising to us that some convenient stores are still using paper-and-box style to conduct their lucky draw contests. However, to promote services abroad to a higher efficiency, we recommend using a new modern approach in the welcoming of digital era. This article hopes to bring out its benefits by comparing the two. 1. Traditional lucky draw uses more resources Traditional lucky draws usually involve physical involvement from the participants, in which they bury their hands in a sea of lucky draw lots inside a ‘Mystery Box’. This is rather exciting, but it eats up a lot of resources from the organizer’s party. Tons of papers, cardboards, boxes…… whatever you can think of, it’s a potential waste of materials. Plus, it’s rather a one-time usage. You do not know when is the next...

Introducing new feature: Email tracking

Autobot allows you to perform email sending to your targeted customer base. You can do birthday greetings and holiday promotion to your customers. Not only this, our email broadcast feature comes with every user-friendly tools for you to upload your newsletter and send it. The email being sent will track status as follows: Abuse report - if the recipient marks your email as report / spam Clicked - when your recipients clicked on a link in your email Delivered - when your email has been delivered to recipients Error - if the email intended to send has failed to deliver Opened - when people open your email Queued - when emails cannot be sent due to temporary error Sent - when your email has been sent to recipients Unsubscribed   - when people do not want to receive emails from you anymore With the above features, this could be a very awesome tool for your marketing to transform your business! As a marketer, not only you need to do the sending and broadcast, you ne...

Introducing new feature: Lucky on the Spot

Many businesses in the world today use lucky draw as a major strategy to attract customers' attention. However, the entire process can be very slow and mundane due to its complicated procedures dealing with prize-winning rates. So today we are launching our brand new feature -  Lucky on the Spot to ease your lucky draw convenience, improve your overall experience with customers, and even create enhanced excitement to your customers! Here's how: Set any prize - at any time, any day, and any where! Normal Draw : Set different winning chances for different prizes to create better "WOW" effect! Special Draw : Allows you to set a winning prize under special circumstances! (e.g. Winning prize for the 1st... 100th... visiting customer!) Set multiple prizes for the winner. Set special conditions for prize-winning, i.e. the same person cannot win a prize more than once in certain amount of days.

Does your business really need an APP?

Many business today wish to have good marketing tools to grow their business, notably in terms of maintaining their customers flow and loyalty. In order to achieve such success in customer retention over the long run, some small businesses tend to join other membership systems, which is predominantly representative by membership loyalty apps. If you do not know what they are, these are apps that claimed to be helpful in connecting customers to established and small businesses abroad. On the surface, these apps may sound promising to every business, especially to those who might find advertising difficult. However, those systems have some indirect flaws that create a lot of problems. Issue 1: Brand for others; Database for others One controversial issue when you decide to attach your business to a third-party membership loyalty app that we are well-aware of, is that your brand and database are made available for the host. Despite having your customers to revisit and repeat their...